Real Cuban-American Heritage
Libre Rum & Cola
MIAMI, FLORIDA, USA
Founded by Bradley Tuyn in 2016, Libre Rum & Cola is the original rum and cola ready-to-drink beverage.
“We're taking the old standard, Cuba Libre, and kicking it up a notch with imported 3-year oak barrel aged rum, the best tasting cola, sweetened with raw cane sugar, and a twist of natural lime juice. Libre Rum & Cola® is a Ready-to-Drink (“RTD”) cocktail in a 12 oz. can - created for customers seeking an alternative to malt-based cocktails. It is portable, convenient, high-quality and great tasting!”
Originally released as a diet product, the brand redevelopment in 2018 under the creative direction of Joshua Berman and Punch Design Co. The new position embraced the Cuban-American heritage and took inspiration from the era of its origins. Signaling “spirits-first” and nodding to its premium, imported Central American rum, the packaging was updated to reflect the new story, as well as the new price point.
OUR ROLE
Brand Strategy
Packaging Design
Logos, Iconography + Lettering
Identity System
CREDITS
Creative Director + Identity Design: Joshua Berman
Photography: Abita Brewing co.
“We engaged Joshua Berman and the Punch Design team for our product re-launch. They completed thorough market research and re-branded our product to better appeal to both investors, at the capital raising stage, and to our consumers, who love the new packaging design and artwork that they created.
Terrific work they’ve done for us - you can just hear our cans on the shelves singing over the mediocre competition!”
Future Product Lineup
CONCEPT ONLY
Punch Design Co. is BBG’s special team focused on food and beverage - packaging design, name generation, and brand development for food, beverage, lifestyle, and any other savory experience.
For more than a decade, owner Joshua Berman has worked directly with clients to build brands that become fan-favorites. We help our partners define their niche, develop a brand strategy that speaks to their target tribe, and design bold, punchy identity and packaging systems that reflect their values and unique brand aspects. Punch's work is served at the finest steakhouse in your city, and sits in 22oz bottles in bulk crates on the floor of Costco.
We research, name, and build brands that achieve business goals and instant recognition - worldwide. We design specialty bottles, labels and cans, closures, and all secondary packaging. We create the marketing support material and environment dressing you need to build your product into a thriving brand. And we go on-site to supervise production to our client's exacting standards.
Ultimately, every solution is designed to help you achieve the goals of your brand, whether that is recognition in your marketplace, fervent followers, or nothing but increased sales. We can't wait to work with you.