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TabSprint

DURHAM, NC

Chief Marketing Officer / Design Director
February 2013 - February 2015

As a co-founder with John Chipouras and Grant Warman, Joshua Berman developed every component of the TabSprint brand, from visual aesthetic to product design, advertising to iconography.

In late 2013 TabSprint ran a single-market experiment for ABInBev, testing the efficacy of the app in regards to customer influence. With straightforward information architecture principles (or invisible "nudges") we were able to influence customers to the tune of a 14% sales uplift across the market over the course of the experiment. The sales data were vetted by a third party.

 

SCOPE

  • Strategy

  • Product Design

  • Sales/Marketing Alignment

  • Branding

  • Content

  • Design

  • UX

  • Content Writing & Editing

  • Brand Guidelines

  • Logo

  • Signage

  • Merchandise

  • Wireframes

  • Mobile App Screens

  • Mobile App Animations

  • Website

  • Pitch Decks

 
 
 
 
“Joshua Berman’s superpower is his ability to go from ideation to high-quality prototype incredibly quickly. He’s an amazing thought partner, with a keen sense of how to build a world-class brand.”
— Peter Minor, Founder of Gifts Ahoy!
 
 
 
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