Moving Up a League
Albion San Diego
SAN DIEGO, CALIFORNIA, USA
Established over 40 years ago, Albion SC is the premier soccer talent club in the United States. Their professional club merged with NISA’S 1904 FC in 2021 to form Albion San Diego.
“The vision for 1904 FC has always been to create a pipeline that could provide local players with the skills and experience to progress in their soccer careers,” said Paul Redfern, Co-owner with Noah Gins, founder of Albion SC.
“With this merger and the creation of ALBION San Diego Professional Soccer Club, we now have a solid infrastructure in place to help youth players in Southern California and around the U.S. realize their dreams of reaching the professional ranks,” said Redfern. “And, finally, to the loyal 1904 FC fans, thank you. We appreciate the support you’ve shown us. The last few years of instability are behind us, and we now have solidified our future and invite you to join us in supporting Albion San Diego.”
Noah reached out to Joshua Berman of BBG and Pitch Design Co. to evolve the Albion brand for a more competitive and professional marketplace. In addition to helping establish the new brand name, we tightened up every visual asset, as well as streamlined the PR and brand language around the club. Finally, we designed the house style for their launching year, as well as the launch tagline: #RUNASONE.
OUR ROLE
Brand Strategy
Naming
Brand Evolution
Logos, Iconography + Lettering
Identity System
Style Guide
Logo Slick
“Joshua Berman and his creative vision has greatly elevated our project. We love all he has done.”
Seal Evolution
Note the move from four shades of grey to two.
Style Guide + Logo Slick
Albion San Diego is brought to you by…
Pitch Design Co. is an agile team of strategic designers specializing in sports, education, and entertainment. We work with local and global partners to generate outsized impact and build memorable, valuable brands.
For more than 14 years, owner Joshua Berman has worked directly with clients to build brands that become fan-favorites. We help our partners define their niche, develop a brand strategy that speaks to their target tribe, and design bold, punchy identity and packaging systems that reflect their values and unique brand aspects.
Ultimately, every solution is designed to help you achieve the goals of your brand, whether that is recognition in your marketplace, fervent followers, or nothing but increased sales. We can't wait to work with you.